Betfair Cash Out Focus Group

[Juan Mendes]

Dear Customer,


We are contacting you on behalf of Betfair to take part in research about Cash Out. Betfair are developing new Cash Out features and would like your feedback. The research will be taking place in Hammersmith, London W6 on Tuesday 5th  and Wednesday 6th November. The one-to-one session will last 75 mins and you will receive a £60 cheque (which will be sent within 4 weeks after the research) if you attend.


Places on this project are limited, and Betfair are looking for customers who fit a range of profiles.


Therefore, if you would like to take part, please respond to this email as soon as you can with the following details. If you are selected, we will contact you by telephone to discuss the research and to give you the full details. Please note that only you as a Betfair account holder can take part in this research.


1)    Your name:

2)    Your phone number (ideally mobile so we can reach you quickly):

3)    Your age:

4)    Do you prefer to Cash Out, prefer to trade, or happy to do either (no preference)?

5)    Do you use the Exchange on a mobile device?

6)    If yes, which mobile product(s) do you use? (iPhone app, iPad app, Android app, mobile website (touch.betfair.com), new mobile website (beta))

7)    If yes, what percentage of your Cash Outs are via a PC and what percentage of your Cash Outs are via a mobile device?

8)    How many times have you used Cash Out in October?


For your information: This recruitment stage is being carried out by a specialist market research recruitment agency Focus4People. The details you provide are completely confidential and you are protected under the Data Protection Act, 1998. We are a member of, and operate within the UK Market Research Society’s guidelines. You are very welcome to look at our website: www.focus4people.com


Thank you very much in advance for taking time to reply, and we look forward to speaking with you soon.


Kind regards,


Focus4People


01923 731 351