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Bruno Coutinho

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em: 14 de Novembro de 2008, 21:18
Sandown renamed Betfair Park in landmark Oz deal

Betfair has entered into a sponsorship deal with Melbourne Racing Club in Australia, which will see Sandown Racecourse renamed Betfair Park for the duration of the three-year association. Betfair will also have race sponsorship involvement and on-course signage presence at both Sandown and the club’s other venue, Caulfield Racecourse.

The club's deal with Tasmania-licensed Betfair follows the Victorian government’s recent relaxation of advertising restrictions on interstate wagering operators, and Melbourne Racing Club’s chief executive Warran Brown made it clear he saw the arrangement as a complement to the Club’s existing sponsorships.

“In establishing this new relationship with Betfair, we fully acknowledge and respect both Tabcorp and the current wagering model. The TAB since its privatisation has been the financial backbone of the Victorian racing industry and will so remain. But this sponsorship arrangement recognises the additional revenue opportunities for racing by embracing technology and innovation,” he said.

Chief executive of Betfair Australasia, Andrew Twaits, said: “We’re delighted to be entering into the arrangement with the Melbourne Racing Club at such a significant level. It’s our first opportunity to support racing in Melbourne and throughout the mainland, and signals the beginning of a long-term commitment to racing in Australia.”

Betfair’s association with the club will start on Saturday, with sponsorship of the Group Two AU$351,000 Betfair Sandown Guineas for three-year-olds.


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